RBT (Ringback Tone)

The RBT service is customized by the called (or caller) to provide the caller with a pleasant music, a greeting, or a short video to replace the ordinary RBT service, this feature enriches call waiting and improves user experience. An individual user can set the RBT to fully display the unique personality and taste, making the simple communication process full of fun. An enterprise user can set an RBT to convey more information about the enterprise, promote the enterprise concept, and improve the enterprise image. Carriers aggregate content to provide subscribers with richer call experience and more benefits from calls. Content creator distributes content through the RBT channel to attract more users and gain more revenue.
  • Personalized RBT
  • A user can set a personalized ring back tone (RBT). When the RBT is called, the system plays the customized music or voice recording for the calling party to replace the ordinary RBT.
  • Video RBT
  • When a subscriber makes a voice call or video call on the VoLTE network, the subscriber can view the video content when waiting for the call. Compared with the traditional music RBT, the calling party can not only listen to the content set by the called party but also enjoy the double enjoyment of the visual and auditory.
  • Group RBT
  • The Group RBT service provides enterprise customers with voice or video RBTs related to the enterprise RBT service and allows enterprise operators to set enterprise RBTs as Group RBTs. The Group RBT service is an enterprise voice card, which improves the image of the enterprise and promotes the promotion of the enterprise.
  • Advertising RBT
  • The advertising RBT service uses the ringback tone (including audio and video RBTs) played by the called party to play the RBT service with the advertising RBT service for the calling party. The RBT ad has the characteristics of precise placement, high arrival rate, and strong propagation. It complies with the mobile phone media trend and provides a new marketing service mode for enterprise customers.
  • DIY RBT
  • The DIY RBT service is an extension of the RBT service. Based on the RBT platform, the DIY RBT service provides users with the methods of making personalized RBTs (including audio and video RBTs). In accordance with the copyright requirements, give users the maximum freedom to make their own personalized RBTs.

Customer Value

Video RBT


When a subscriber makes a voice call or video call on the VoLTE network, the subscriber can view the video content when waiting for the call. Compared with the traditional music RBT, the calling party can not only listen to the content set by the called party but also enjoy the double enjoyment of the visual and auditory.

Group RBT


The Group RBT service provides enterprise customers with voice or video RBTs related to the enterprise RBT service and allows enterprise operators to set enterprise RBTs as Group RBTs. The Group RBT service is an enterprise voice card, which improves the image of the enterprise and promotes the promotion of the enterprise.

Personalized RBT


A user can set a personalized ring back tone (RBT). When the RBT is called, the system plays the customized music or voice recording for the calling party to replace the ordinary RBT.

Advertising RBT


The advertising RBT service uses the ringback tone (including audio and video RBTs) played by the called party to play the RBT service with the advertising RBT service for the calling party. The RBT ad has the characteristics of precise placement, high arrival rate, and strong propagation. It complies with the mobile phone media trend and provides a new marketing service mode for enterprise customers.

DIY RBT

DIY RBT
The DIY RBT service is an extension of the RBT service. Based on the RBT platform, the DIY RBT service provides users with the methods of making personalized RBTs (including audio and video RBTs). In accordance with the copyright requirements, give users the maximum freedom to make their own personalized RBTs.