In the MBB era, user experience affects user behaviors, thereby having a direct impact to telecom operator’s revenue. As per a study conducted by Google, the search volume reduces by 8 million times each day when network latency increases by 0.4 seconds. A similar report from Amazon stated that annual revenue reduces by 1.6 billion dollars if response delay on its shopping website increases by 1 second. About 64% of global users consider network quality as the most important factor when choosing telecom operators and 48% of global users turn to other telecomoperators who can provide better network coverage, according to a survey from Yankee. The quality brand mobile broadband (MBB) is essential to help carriers meet the challenges brought on by service diversity users' high requirements on service experience and to seize leading market share.
Provide superior quality with clear voice, smooth video anytime anywhere
Support customers to lead benchmark in P3/ social media/ operator group/regulator test.
Accurate investment planning for ROI improvement.
Huawei and Ovum have jointly released a Quality Mobile Broadband Network whitepaper. Focused on achieving quality network, the paper highlights the requirements for mobile network operators to attract and retain subscribers.