China Mobile Gaming – Using Mobile payment capabilities to pay for game services

China mobile has stepped into multi-screen gaming industry by providing joystick SDK. It comes with a built-in encryption chip which is bound with user account supporting one-click payment in a secure way using operators billing account. User authentication is done through exposed openID capability in joystick that makes available to use for subscribers other than China mobile subscribers. Easy payment and easy consumption has driven the sales of games contents achieving the growth rate in ARPU. Games with operators’ in-app payment capabilities have contributed 45% of the 2013 revenue.