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By August 2016, there were nearly 10 million 4K/UHD TV service users worldwide. The rapid sales of 4K/UHD TVs promoted the development of 4K/UHD TV service. 4K/UHD TVs account for more than 60% of large screen TVs in China, and outside of China the delivery ratio of 4K/UHD TVs is more than 40%.
According to the forecast of OVUM, the decreased price and new subscription-based UHD TV services will attract half of the TV-owning families worldwide to use 4K/UHD TVs by 2020.
The world's first 8K live broadcast was used during the 2016 Rio Olympic Games. On August 1, NHK, Japan's public broadcaster, began testing 8K TV broadcasting and broadcasted the opening and closing ceremonies, swimming events, and track and field events of the 2016 Rio Olympic Games. Additionally, NHK plans to broadcast 8K programs over the BS satellite channel in 2018 and intends to popularize 8K programs during the 2020 Tokyo Olympic Games. South Korea also plans to broadcast the 2018 PyeongChang Winter Olympics in 8K. What's more, with the booming development of virtual reality (VR) and augmented reality (AR) technologies and content, 360-degree panoramic video is becoming a new video format for UHD TVs with universal availability just on the horizon.
The global broadband industry environment is one that is continuously being optimized. More and more countries have introduced policies to support the UBB industry, which has significantly increased the broadband coverage rate. It is estimated that by 2020, 100 Mbit/s bandwidth will become the basic configuration of broadband service, and UBB networks that can be upgraded to Gigabit bandwidth will be ubiquitous.
UHD (4K/8K) and panoramic videos become the best padding content for UBB networks. UHD TV and UBB are complementary. UHD TV service will become the key service that can meet users' requirements, fully use the network capabilities, and realize carriers' business value. Therefore, UHD video services will become basic services on carriers' UBB networks.