Small Cell, New Business Model in Big Data Era
Mobile data traffic is experiencing an exponential growth, driven by data capable devices and high bandwidth applications (APPs). 80% of data traffic is generated from hotspots and indoor locations.
Small Cell is an important element that forms coordinated HetNet in indoor and outdoor hotspots and coverage holes to seamlessly increase network capacity. It opens up new business models like crowdsourcing, significantly improves network quality and user experience, and sustains continuous profitability for both operators and enterprises.
Customer Value
New Business Models toward Enterprise Blue Ocean
Small cell supports features like indoor position and passenger flow analysis in hotspots to create opportunities to share enterprise markets
Going digital' to give a superb indoor experience
Small cell allows a 10-fold rate increase over DAS to deliver a better user experience in indoor scenarios
Crowdsourced Sites to Sustain On-Demand Deployment
Sites for small cells, like lamp poles, bus stop boards, and billboards, are widely available and add deployment flexibility