Orange Maps Out Ambitious Digital Transformation Plan
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Orange Maps Out Ambitious Digital Transformation Plan

--Orange wants to be the most preferred digital company in Africa by 2025. Under this ambition, Orange Middle East and Africa (OMEA) has embarked on what it calls a ‘RUN OMEA’ program, which adopts ‘Mutualized services’ where digital offerings can be delivered from a centralized location to multiple geographies. In this article, OMEA will share with you how it improves operations efficiency and saves on the cost of each African market developing its own digital services portfolio through this way.

Brelotte Ba, Deputy Chief Executive Officer and Chief Operations Officer (COO) at Orange Middle East and Africa (OMEA), does not lack ambition.

In line with the 4th pillar, dedicated to OMEA, of the new strategic plan Lead the Future, “Orange wants to be the most preferred digital company in Africa by 2025,” Mr. Ba said in an in-depth interview with Dario Talmesio, research director for service provider strategy and regulation at analyst firm Omdia.