Accelerating the PACE of Digital Transformation
View all of WinWin Issue 41

Accelerating the PACE of Digital Transformation

Mazen MROUE | Group CTIO, MTN Group


-- In December 2022, Mr. Mazen MROUE, CTIO of MTN Group, was interviewed by Huawei's WinWin magazine. He shared MTN's innovative practices in digital transformation and explained in detail how MTN's new strategic framework, PACE, is facilitating the company's Ambition 2025.

Transforming for Africa

MTN is the leading telecom operator on the African continent, with a core belief that "everybody deserves the benefits of a modern connected life".

Digital transformation is now at the center of all African telcos' strategy, and MTN is one of the pioneers. In 2021, with the aim of supporting Africa's ongoing development, as well as building the financial strength for our business, we launched our Ambition 2025 strategy to deliver "Leading digital solutions for Africa's progress". Our strategy is focused on positioning MTN as a growth company, we want to be transformed to be seen as a company of connectivity solutions and platforms with FinTech and digital being at the core, by introducing new and compelling digital services to drive economic growth across the African continent. While many best practices are emerging in most markets like South Africa, Ghana and Nigeria, we actually see innovation occurring across all segments. We at the Group level are determined to treat all our markets equally, and facilitate the rollout of such best practices across our footprint, irrespective of market size and value.

A key factor behind our leading customer experience rating is our applications of AI and automation to drive new efficiencies and enhance customers high volume journeys.