Huawei CRM is designed based on TM Forum Frameworx and best practices of Huawei. It implements customer lifecycle management to support CSPs’ customer-centric business, and provides CSPs an Open, Agile, Smart, and end-to-end customer relationship management solution. The CRM specializes in marketing, sales, customer service, product management, customer insight, value promotion, and customer loyalty promotion. As a result, CRM enables CSPs to reduce the cost to serve, improves customer experience and revenue, and assists them achieve win-win with their customers.

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