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World-famous analytics company OVUM recently released the global broadband experience scorecard at the global ultra-broadband forum (UBBF 2015) with research indicating that10Mbps has already become guarantee of support for a subscriber’s broadband experience.
Based on OVUM’s latest research, for fixed broadband consumers, the three key factors that support best experiences are: download speeds of at least 10Mbps (10M broadband); a stable and reliable network with wait times of less than 3 seconds (3s network) for superior first-response customer services (fast responses to subscriber needs).
This research surveyed a large number of consumer in 30 different countries, confirming that SD and HD video have already become a common consumer demand. Video experiences have directly reflected the experiences of end consumers, so broadband networks must be able to support high-quality video transfers.
Mr. Michael Philpott, the consumer research analyst in this report, believes that “consumer demand for broadband services grows quickly with the addition of newly coupled devices. For homes in some mature markets, there are four connected devices on average. These terminals support a lot of applications.”
OVUM analyzes and scores broadband experiences in 30 countries around the world, accurately and comprehensively reflecting consumer broadband experiences. The results show thatconsumers actually care a great deal about broadband experiences while also showing that bad experiences inevitably lead to consumer churn.
Research indicates that, globally, Sweden is ranked the highest among 30 countries for its broadband experiences. Moreover, from a regional perspective, Europe also stands out. However, broadband penetration rates and growth are not the only driving factors of good experiences; high penetration rates but poor experiences will still lower a country’s score.
“Ever since broadband services were launched, there has been discussion on the definition of broadband and how much speed consumers really need. In 2015, the answer is at least 10Mbps if you wish to receive a good-quality broadband experience, and a significant number of households, even in well-developed broadband countries, are well shy of this mark. With a clear link between poor user experience and customer churn, broadband service providers need to continue to invest in broadband infrastructure in order to provide their customers with the best broadband experience and maintain a satisfied customer base,” Michael Philpott finally stressed.