Huawei's Intelligent Personalized Experience (IPE) solution uses multi-modal data to help networks detect and predict application status and user experience. This allows operators to address the growing demand on experience-based operations in the 5G-A era. In this solution, the NWDAF, an intelligent-plane NF, is adopted as the brain of the network's intelligence and data engines. And by obtaining the real-time status of users, services, and networks, as well as spatiotemporal characteristics, the solution helps intelligently determine the optimal, dynamic policies to provide personalized experience assurance for users. This significantly enhances the overall network experience and efficiency, propelling operators towards more refined experience operations.
In 2024, GlobalData, a renowned consulting firm, released a thought-provoking white paper titled Intelligent Core Network: Starting a New Chapter in Experience Monetization, in collaboration with Huawei and a global coalition of leading operators including AIS in Thailand, Cell C in South Africa, China Mobile, du in the UAE, the e& group, and Turkcell in Türkiye. This insightful report makes a compelling case for harnessing intelligence technologies to deliver tailored experiences that cater to users' diverse needs. It can be used as a roadmap for transforming operators' business models from traffic-based to experience-driven, so as to unlock new avenues for growth.
At the 9th 5G Core Summit hosted by Informa Tech, Huawei unveiled the whitepaper Striding Towards the Intelligent World — Cloud Core Network 2024 together with industry partners, introducing the dramatic breakthroughs in capabilities achieved by the 5G-A intelligent core network. The intelligent core creates three entry points with three intelligences, helping operators seize service entry points and reshape operations models in the AI era.
At the 5G Core Summit hosted by Informa Tech in Istanbul, George Gao, President of Huawei Cloud Core Network Product Line, launched the 5G-A Intelligent Core Network solution. The solution equips networks with native intelligence, making them powerful enough to implement service intelligence, network intelligence, and O&M intelligence, so as to empower more new businesses, and light up an intelligent world.
At the 5G-A Intelligent Packet Core Industry Roundtable sponsored by the IMT-2020 (5G) Promotion Group and China Mobile and held by Huawei during MWC Shanghai 2024, George Gao, President of Huawei Cloud Core Network Product Line, pointed out that the 5G-A core network, leveraging the intelligent plane with the NWDAF as the core and NFs' intrinsic intelligence, helps operators optimize their operational models and deliver users real-time, on-demand service experiences, and personalized connectivity services.
