Universe Big Data Analytics Platform is a business-driven top-of-the-industry big data analytics system. It aims to help carriers solve the following issues to drive innovation and build an open ecosystem: cross-domain data integration and governance, and customer-centric operation (including user experience and operation efficiency improvement, and real-time marketing).
Build enterprise data assets, manage heterogeneous data warehouse (DWH) and data assets in a unified manner, prepare intelligent data for machine learning, and enjoy more efficient cross-domain data governance.
Manage and schedule resources in a unified manner to achieve resource and tool sharing and data asset catalog subscription, so as to provide on-demand one-stop big data services. Speed up application rollout and data monetization.
Leverage 360° customer view to analyze marketing timing, customer preference, and channel preference to deliver the right offer to the right person at the right time in the right place.
The graphical data integration and governance solution efficiently manages data models, data lifecycles, and data quality and security to ensure data usage efficiency.
Huawei's cloud-based big data platform implements platform as a service (PaaS), opens capabilities in terms of computing resources, tool resources, and data services, and allows application building in different departments.
The precise, real-time, agile digital marketing solution provides an E2E one-stop marketing process (including customer acquisition, timing definition, marketing campaign plan, execution, evaluation, and cross-channel collaboration) to support telecom-level real-time event marketing capabilities.