Marketing Campaign Support

Huawei

Marketing Campaign Support

CE A MKT 02 02

Huawei Marketing Campaign Support solution provides CSPs the methodology of precise marketing support through the appropriate channels at the right time to the right customers with right service, targeted for excellent customer experience. 

By integrating the data information from marketing, network and IT departments, based on the PSPU (per service per user) data, generate insights of customer in multi- dimensions such as service, terminal, location etc., build customer’s persona by big data analytics. It helps CSPs to improve network planning optimization accuracy, design precise marketing activities and improve revenue.