High Value Migration Drives Fast Growth of 4G Users and Traffics
World-wide mobile user number is about five billion, while LTE subscribers total around is one billion. Proactive migration strategies will help operators attract more users to LTE and raise the ARPU. User experience is mainly determined by the LTE camping ratio. Only 33 LTE networks across the globe see a figure exceeding 80%, with less than 65% in more than half of the networks. User experience will be improved significantly once it exceeds 90%.
Customer Value
Increase Camping Ratio
Improve the proportion of time using LTE service, minimize data loss caused by fallback to 2G and 3G networks, and increase DOU
Increase Revenue
Change the user structure. ARPU increases with higher data use
Increase ROI
Constructing networks in areas that are most likely to generate high values according to hot geography display of fallback and data use. Thus operators can achieve higher ROI
Ensure Better User Experience
Avoid poor user experience caused by fallback, reduce customer complaints, and improve the brand image
Technical Topics
Potential 4G User Migration
Potential 4G User Migration
Identify potential high value subscribers and accelerate their migration to the 4G network.
Fallback 4G User Migration
Fallback 4G User Migration
Analyze the camping ratio of 4G subscribers and extend the camping duration on 4G network to improve user experience and more traffic consumption.